Europe
United Kingdom
Germany
Spain
France
Italy
Belgium
Netherlands
Sweden
Poland
Ireland
Two-way connection between your Amazon Vendor account and Google Sheets.
Sync Vendor Central sales, inventory, forecasting, margin, and purchase orders into Google Sheets—and push your listing edits back to Amazon from the same sheet.
Trusted every day by modern Amazon teams
Why connect Vendor Central to Google Sheets
Your spreadsheet already runs the account. Hopted keeps it current.
Without Hopted
Retail Analytics lives in a browser tab, not your model
Every review cycle starts with the same ritual: open Vendor Central, set the date range, export sales, export inventory, export the forecast, then paste it all into the workbook and repair whatever the paste broke. By the time the deck is ready, the numbers have already moved.
With Hopted
Live vendor data, and listing edits that travel back
Hopted connects to the official Amazon Selling Partner API and your Google account. Choose the vendor data you need, set a refresh schedule, and every tab stays current on its own. Edit a listing attribute in that same sheet and Hopted submits the change back to Amazon for you.
Use cases.
Hopted is the right choice for you if your brand needs a reliable Vendor Central Google Sheets integration.
See today's sales without waiting on reporting
Vendor Real-Time Sales and Real-Time Traffic land in your workbook through the day, so you can react to a spike or a collapse while it is still happening rather than reading about it next week.
Protect net margin on every ASIN
Pull Vendor Net Pure Product Margin alongside your own cost data to see exactly which ASINs earn their shelf space and which ones quietly erode profitability.
Plan production against Amazon's own forecast
Import Vendor Forecasting into the planning model your supply chain team already uses, and compare Amazon's demand signal with your own before you commit to a production run.
Keep every purchase order in one workbook
Vendor Purchase Orders sync automatically, so you can track what Amazon ordered, what you confirmed, and what is still outstanding without living inside the PO screen.
Catch out-of-stocks before they cost you sales
Combine Vendor Inventory with Vendor Real-Time Inventory to watch on-hand cover, and set conditional alerts so a looming stockout reaches your inbox instead of hiding in a report.
Fix listing content in bulk, from the sheet
Import Listing Details to audit titles, bullets, and attributes across the catalogue, then use Listing Edits to push corrections back to Amazon without touching a flat file.
Prove which promotions actually paid off
Promotions Performance data sits next to your sales and margin tabs, so you can judge a deal on incremental profit rather than on the volume it moved.
Understand who comes back and buys again
Brand Analytics repeat purchase data turns into a tab you can model, so you can see which products build a habit and which ones only ever sell once.
Amazon Vendor Central data sources and reports for Google Sheets.
Vendor Sales
Vendor Real-Time Sales
Vendor Inventory
Vendor Real-Time Inventory
Vendor Traffic
Vendor Real-Time Traffic
Vendor Forecasting
Vendor Net Pure Product Margin
Vendor Purchase Orders
Listing Details
Listing Edits — writeback ↗
Promotions Performance
Brand Analytics — Repeat Purchase Behavior
Custom reports
Import the fields you need from any source, combine several sources in a custom tab, or use Listing Edits to review and submit supported updates.
Running 1P and 3P side by side?
One spreadsheet for the whole brand
Most brands at scale are hybrid: some ASINs go through Vendor Central, others through Seller Central, and the two never meet in the same report. Hopted connects both account types to the same workbook, so you can compare aligned vendor and seller measures for the same products across 1P and 3P without maintaining two parallel sets of numbers.
See the Seller Central connector →Supported Amazon marketplaces.
Connect one marketplace or all of them, and pull them into the same spreadsheet.
United Kingdom
Germany
Spain
France
Italy
Belgium
Netherlands
Sweden
Poland
Ireland
Americas
USA
Canada
Mexico
Brazil
Far East
Singapore
Australia
Japan
India
Middle East
Saudi Arabia
UAE
Turkey
Africa
Egypt
South Africa
Who is Hopted for?
Amazon 1P vendors
Brand owners and brand managers
Hybrid 1P and 3P brands
Manufacturers and suppliers
Supply chain and demand planners
Finance and trading teams
Agencies managing Vendor Central accounts
Amazon consultants
How Hopted works.
Most brand operators are live in under 10 minutes.
Step 1
Connect your account
Install the Hopted Google Sheets add-on and authorise your Amazon Vendor Central account through the official Selling Partner API. Connect as many accounts and marketplaces as you need.
Step 2
Choose your fields
Pick a source—Vendor Sales, Inventory, Traffic, Forecasting, Net Pure Product Margin, Purchase Orders, or Listing Details—then select exactly which fields become live columns in your sheet.
Step 3
Set your schedule
Point each source at a target tab and set a refresh interval, from every 15 minutes to weekly. Your formulas, charts, notes, and formatting stay intact on every refresh.
Pair it with the rest of Hopted
Amazon Seller Central connector
Add your 3P orders, listings, FBA inventory, and fees to the same workbook as your vendor data.
Amazon Ads PPC connector
Bring campaign, search term, and placement reports in to measure ad spend against vendor shipped COGS.
Writebacks
Edit listing attributes in Google Sheets, preview every change, then submit it back to Amazon.
Amazon vendor teams solution
See how trading, supply-chain, finance, and catalog teams share one Amazon vendor operating model.
Frequently asked questions
Hopted uses the official Amazon Selling Partner API and is listed as an Amazon Software Integration Partner in the Selling Partner Appstore. You authorise Hopted from inside your Amazon account, so we never see or store your Amazon password.
Vendor Sales, Vendor Real-Time Sales, Vendor Inventory, Vendor Real-Time Inventory, Vendor Traffic, Vendor Real-Time Traffic, Vendor Forecasting, Vendor Net Pure Product Margin, Vendor Purchase Orders, Listing Details, Promotions Performance, and Brand Analytics repeat purchase data. See the full list in Vendor Central data sources →
Listing Edits is a writeback source: change a listing attribute in Google Sheets, preview exactly what will be submitted, and Hopted sends it to Amazon for you. The reporting sources are read-only, so a refresh can never overwrite your Amazon account by accident. See Hopted Writebacks →
You can schedule a refresh as often as every 15 minutes, or set it to run hourly, daily, or weekly. How fresh each number is also depends on Amazon's own reporting cadence for that dataset, which is why the real-time sources exist alongside the standard ones.
Yes, and that is one of the main reasons hybrid brands use Hopted. Connect both account types and put vendor and seller data side by side in one workbook. See the Amazon Seller Central connector →
All of them, across Europe, the Americas, the Far East, the Middle East, and Africa. See the full list in supported Amazon marketplaces →
Yes. Hopted is built for brands and agencies running several accounts, so you can link an unlimited number of Vendor, Seller, and Amazon Ads accounts and pull them into one master sheet or into separate sheets.
No. Hopted syncs non-destructively. Your formulas, charts, notes, and formatting stay where you put them while the underlying Amazon data updates around them.
No. There is no EDI setup, no developer account, no credentials to manage, and no code to write. Hopted is a one-click Google Sheets connector built for non-technical vendor teams.
